Squarespace Design
Personal Brand Website
Copy Structure
Lead Generation
The Unorthodox Coach is the personal brand of Candice Lim, who offers ADHD-informed, strengths-based leadership and executive function coaching for professionals and rising leaders worldwide. We designed a Squarespace website that feels personal, warm and clear.


Every page was designed mobile-first and tested across phones, tablets and desktops, so visitors enjoy a fast, consistent experience wherever they are.
Coaching is a relationship business. The website had to introduce Candice, explain her unique approach and help prospective clients feel understood from the very first scroll.

The audience is busy professionals who value clarity. Messaging had to be focused and easy to digest, with a simple path to booking a conversation.
We built a clean Squarespace site with a strong personal story, structured service sections and clear booking calls to action throughout. The website now works as Candice’s most effective introduction to new clients.